The Swedish AI startup company Norna has been listed as one of Europe’s 10 top AI suppliers by Outlook Magazine.
Norna has recently launched its state-of-the-art AI-based price and assortment tool Veriscope, which will be used by leading retailers during this autumn. Veriscope analyses millions of products and provides retailers with real-time information on assortment and price position. Veriscope´s AI considering similarities of differences between more than 1000 product properties.
Norna was founded in early 2018 as a response to the ongoing transformation of fashion and the general lack of advanced analytics in broad segments of the retail industry. Advanced use of data is a must as new players who specialize in true understanding of market behavior are entering the battlefield, and as an increasing portion of Sales are becoming digital.
Norna’s Mission is to change the way that the fashion industry manages pricing and monitoring of its main assets, i.e. goods. Norna believes that traditional fashion players will continue to be very important, but that they need to implement a completely new set of modern tools along with a changed mindset to be long-term successful.