The fashion revolution starts with smarter decisions.

Norna empowers you to harness the power of your data, transforming trillions of data points into actionable insights for your fashion business. Gain a competitive edge by benchmarking against competitors, optimizing product assortment, developing effective pricing strategies, and crafting data-driven launch campaigns.

The Norna Analytics Platform equips you with the tools to make smarter decisions and revolutionize your commercial success.

Harness the power of AI and data science

Stop guessing, start outsmarting the competition. Norna Analytics transforms complex global data into crystal-clear insights. Make smarter decisions, pinpoint untapped opportunities, and achieve the results you want with outstanding accuracy and speed.businesses to excel.

Gross margin

Join our clients who see an average gross margin increase of 4.7% within their first year using Norna Analytics.

Saved hours

Free up 37% of your time with Norna Analytics. Automate manual benchmarking and focus on what matters.

Purchase and pricing

Transform your assortment and pricing strategies with Norna Analytics – 85% of our clients see results within two months.

Global insights granular data: at your fingertips

From high level trends to detailed pricing analysis of niche categories in any market or dimension, we’ve got you covered.


Define optimal pricing strategies to ensure maximum profitability.

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We enable the fashion industry to fine-tune product assortments at the SKU level.

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Data as a service

Use our proprietary deep scraping technology for unique data-driven decision-making.

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    Norna Analytics helped us to benchmark price, position, and assortment before launching on a new market, it saved us from a costly trial and error approach.

    – Product Manager European Omnichannel Premium Lifestyle Brand

      Working with Norna Analytics resulted in 33% reduction in SKU with a 36% growth in net sales.​

      – Senior director of merchandise management european luxury outdoor brand​

        Norna Analytics helps us to optimize the wholesale channel mix and protect brand equity.​

        – Senior director digital retail emea & global e-commerce & digital growth leader global premium outdoor brand​

          Norna Analytics helped us identify mismatches between price position and strategy that revealed an opportunity to increase prices on core products.​

          – Buying and sales director e-commerce pure player​

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