Millions of products,
analyzed in seconds.
To keep you ahead.

Stay ahead of competition in a fast-changing retail
landscape with the latest AI technology.


Monitor and analyze your competition in real time 

Everyday we monitor changes on the websites of all major fashion companies. We store the data on millions of products in our database and make it accessible to you via a software. This enables you to see price changes, discounts, assortment composition, color distribution and much more in real time. So you can take better commercial decisions every day.

Get in touch
Enhance your decision-making

Increases your Sales and save money.

Plan your assortment with less guesswork

Validate styles, assortment and pricing decisions to ensure the right commercial offer.

Trade faster & protect your margins.

Once you are launched - see how your competitors are acting, respond to price-changes and adjust your tactics.

Spot opportunities and reduce costs

Identify opportunities in your market by spotting trends and do white-spot analysis. Also automate your work.

Three services - same core AI

Norna Reports

Weekly reports with smart market data. Build a competitive advantage with a big source of clustered retail data and competitive intelligence.

Norna Analytics

A comprehensive front-end that leverages on reliable categorized product data, that is easy to search, filter and understand. Trace every single data point, then analyze it on any level, or trace it back to its source.

Norna MatchBox

An AI boosted recommendation engine for eCom, that provides similar and relevant products recommendations, combining internal and external market data on best-sellers to reduce bounce rates, increase basket sizes and to drive sales.

What you get with Norna Analytics

Quickly uncover hidden opportunities with comprehensive data and analytics


Powerful charting tools seamlessly integrated with search and other core capabilities help you quickly grasp and act on large amounts of information.

Intelligent Search

Pinpoint the information you need, quickly and easily with our proprietary Natural Language search engine. Search a products and get a rich, relevant result – presented visually.


Synced with Norna analtics, alerts are available for a range of content and instrument types. This powerful function lets you customize alerts on markdowns, sold outs, and more.


Access and display content where you need it. Build models in Excel and easily link and update displays in Word and PowerPoint.


Easily query content using APIs with traditional programming languages such as Java or .Net or a dedicated Python extension.


We create personalized, AI-curated reports based on real time market data delivered in via email.

How it works

Norna analytics is a powerful and user-friendly AI tool that gets the job done.
The solution helps you find and understand your own position in the marketplace.








Price Index




Price ladder




Getting started with a new solution should be super easy. Veriscope guides the first-time user in a very simple way to make sure that the initial settings of Veriscope get done, regardless of if you are a category manager, a sourcing manager, something entirely different or all of the above!

The dashboard is your starting point when you log-on to Veriscope. It is fully customizable, which means that everything you are interested in is at a glance.

The Collection contains all your products. Play around to see your product portfolio in +100 different dimensions based on the properties of your portfolio. When you are happy, save your collection as a Playlist to have it readily avaliable the next time you logon, or to share it with your collegues.

The Price Index view gives you everything you need to know on how your prices stand-up vs. any competitor of interest in any market or currency you choose, this minute, day or why not half a year ago?

Knowing hundreds of fine details on your collection, the Assortment analysis view allows you to position yourself against your competitors in so many additional ways than just by price. Why does a specific competitor have 50% cut away collars in their German shirt assortment, and why are they able to charge more ythanou as their quality of fabric seems no different than yours? And more so, when do competitors launch and discontinue products and how do these shifts correlate to price changes?

The Price ladder is known to most financial fashion analysts. We simplify the process of creating a Price ladder tremendously and we make it worthwhile to actually look at the numbers as they are super fresh and as they cover all your competitor products in any way you want to.

Markdowns is an interesting one. We give you your true markdown situation (i.e. based on the prices your competitors actually charged prior to the price reduction) as well as the subjective situation (i.e. based on advertised pre campaign prices). The difference is sometimes substantial…

Onboarding Onboarding Onboarding Onboarding Onboarding Onboarding Onboarding

Built to meet your needs

Future proofed technology

Norna has an unique architecture that enables us to customize future solutions for you, such as white spot analysis, correlation of higher sell-through data, personalization and dynamic pricing.

Flexible solutions

Our solutions are flexible and require no integration. You decide which competitors and markets you want to focus on and we can add the functionalites and analytics that you need.

An echosystem of know-how

We have partnered with best in class technology, data processing and UX design companies, to supplement our internal team of professionals with vast experience from the retail industry.

A World-class user experience

A tool developed together with retail industry leaders
and designed for a modern digital process.

Make them all a winner

Intelligence, analytics
and engineering.

Norna is a Swedish advanced analytics AI startup operating in the intersection of analytics,
technology and design to improve the performance of retailers and to allow them to compete against tech giants.
We are a team of AI scientists, designers, product managers and engineers with a mission to disrupt the retail industry

Make them all a winner

Norna + IBM =
calculation magic

The future of AI spells hybrid clouds. Traditional server solutions are way to slow for massive AI calculations. Together with IBM Norna has built an unique architecture with super servers to support our customers.


Norna's Al team =
unique technology

Norna’s AI team has developed unique AI technologies to analyze product data together with leading pricing and product experts.

Some words from the Al team

How to excel in the Major league

Amazon dominates the marketplace by using AI to manage prices, attract customers and increase profits by an average of 25% annually. Norna gives traditional retail companies a fighting chance to compete in the same league.

Go to the news section