Millions of products, analyzed in seconds.
To keep you ahead.

Stay ahead of competition in a fast-changing retail landscape with the latest AI technology.

Book a demo

Take the chance to see the World’s most powerful analytics platform for fashion retail. We excel at price, discount and assortment analytics, and we track the bestselling products of your competitors.
Powered by Norna’s massive AI models.


Norna Analytics enables profitable merchandising

Norna Analytics is an ultra-modern AI driven large scale data collection and analytics platform that provides market insights that are critical for profitable merchandising within the fashion and accessories industry.

From high level trends to detailed pricing analysis of niche categories in any market or dimension, we’ve got you covered.

Enhance your decision-making
competitor research

Full competitor research

Price optimization

Price optimization

Spot assorment and price gaps

Spot assortment and price gaps

competitors most popular products

See competitors most popular products

Analyze products

Analyze millions of products

What is Norna Analytics?

The new standard for retail analytics

Plan your assortment with less guesswork

Validate styles, assortment and pricing decisions to ensure the right commercial offer.

Trade faster & protect your margins

Once you are launched - see how your competitors are acting, respond to price-changes and adjust your tactics.

Spot opportunities and reduce costs

Identify opportunities in your market by spotting trends and do white-spot analysis. Also automate your work.

How it works

Norna Analytics is a powerful and user-friendly AI tool that gets the job done.
The solution helps you find and understand your own position in the marketplace.








Price Index




Price ladder




Getting started with a new solution should be super easy. Norna Analytics guides the first-time user in a very simple way to make sure that the initial settings of Veriscope get done, regardless of if you are a category manager, a sourcing manager, something entirely different or all of the above!

The dashboard is your starting point when you log-on to Norna Analytics. It is fully customizable, which means that everything you are interested in is at a glance.

The Collection contains all your products. Play around to see your product portfolio in +100 different dimensions based on the properties of your portfolio. When you are happy, save your collection as a Playlist to have it readily avaliable the next time you logon, or to share it with your collegues.

The Price Index view gives you everything you need to know on how your prices stand-up vs. any competitor of interest in any market or currency you choose, this minute, day or why not half a year ago?

Knowing hundreds of fine details on your collection, the Assortment analysis view allows you to position yourself against your competitors in so many additional ways than just by price.

The Price ladder is known to most financial fashion analysts. We simplify the process of creating a Price ladder tremendously and we make it worthwhile to actually look at the numbers as they are super fresh and as they cover all your competitor products in any way you want to.

Markdowns is an interesting one. We give you your true markdown situation (i.e. based on the prices your competitors actually charged prior to the price reduction) as well as the subjective situation (i.e. based on advertised pre campaign prices). The difference is sometimes substantial…

Onboarding Onboarding Onboarding Onboarding Onboarding Onboarding Onboarding

Built to meet modern needs

Advantages with Norna Analytics

The industry's most powerful product, assortment, and pricing tool.

Our AI engines organize data like you do internally with the same category- and subcategory structure.

Get a quick overview with our market dashboard or filter on hundreds of combinations of attributes and more.

A World-class user experience

A tool developed together with retail industry leaders
and designed for a modern digital process.

Make them all a winner

Intelligence, analytics
and engineering

Norna is a Swedish advanced analytics AI startup operating in the intersection of analytics,
technology and design to improve the performance of retailers and to allow them to compete against tech giants.
We are a team of AI scientists, designers, product managers and engineers with a mission to disrupt the retail industry

Make them all a winner

Norna + IBM =
calculation magic

The future of AI spells hybrid clouds. Traditional server solutions are way to slow for massive AI calculations. Together with IBM Norna has built an unique architecture with super servers to support our customers.


Norna's Al team =
unique technology

Norna’s AI team has developed unique AI technologies to analyze product data together with leading pricing and product experts.

Some words from the Al team

How to excel in the Major league

Amazon dominates the marketplace by using AI to manage prices, attract customers and increase profits by an average of 25% annually. Norna gives traditional retail companies a fighting chance to compete in the same league.

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