Martin Hallander appointed new Chief Commercial Officer at Norna is happy to announce that Mr. Martin Hallander as of January 1 2021 has assumed responsibility for the commercial strategy and development of Norna. 

Martin most recently held a position at Esprit as Head of Northern Europe, and he has held several leading positions in other companies both internationally and in Sweden. 

”Martin has the perfect combination of international experience, work in larger retail companies and entrepreneurship. He supplements our strong technical organization and he will provide us with the keys to continue our business expansion”, says Jonas Saric, CEO and co-founder of Norna.  

Norna enables companies within retail and fashion to faster and more qualified commercial decisions through analysis of market prices, assortments and trends, assisted by advanced proprietary AI and Big Data. 

”Norna is in an exciting phase as they have developed advanced proprietary AI, and as they have made it avaliable for retail players in an environment where an increasing part of business is becoming digital”, says Martin Hallander. ”It is important for most professional decision to be able to easily analyze your own market position in a systematic and frequently updated way, and I believe that the insights provided by Norna can make a difference in several industries”, finishes Martin Hallander. 

For further questions or inquiries, please contact Martin or Jonas at and

Norna AB

Office: City Stockholm. Vasagatan 15, Sweden



About Norna

Norna is a Swedish Fintech startup that has developed a number of innovative AI solutions since early 2018, to increase the profitability of companies in a variety of sectors and countries through use of Big Data. Norna’s first application area is fashion, in which the company cooperates with a number of customers since 2020. Growing fast, the company engages a diverse team of excellent software developers and industry professionals from a number of different cultures and countries.  

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