Norna and Polarn O. Pyret enters agreement for state-of-the-art AI powered Business Intelligence.

Norna announces today that it has signed an agreement with the iconic childrenswear brand Polarn O. Pyret on the supply of the web-based SaaS tool Norna Analytics® for price- and assortment intelligence within children’s clothing. 

“As a customer-centric brand it’s key to understand the needs of our customers. In an increasingly digital world, we constantly need to be able to analyze and draw quick conclusions from huge sets of data. Polarn O. Pyret is therefore looking forward to start working with Norna’s AI-based analytical tool to optimize this work. With Norna we believe we have found a powerful tool to make sure our offer is always well balanced and in line with customers’ expectations. This fits also well into our overall digitalization strategy and a step in the right direction for us to integrate AI-based analyses into our decision-making process”, says Johan Munck, CEO at Polarn O. Pyret. 

“Martin Hallander, Chief Commercial Officer at Norna is looking forward to support Polarn O Pyret in their business. “Polarn O. Pyret demonstrates that that they are in the forefront of using data to drive their business and that they understand the importance of using external information in their decision making. With Norna Analytics, Polarn O. Pyret has a powerful tool to improve their business even further”, finishes Martin Hallander.  

Norna Analytics® is an advanced SaaS that Norna’s B2B customers use in their commercial planning and execution processes to trade better and to protect their margins. Norna Analytics® delivers insights and market transparency to retailers and brands in four major business segments: pricing, promotions, assortment position, planning, and trends. The solution is made possible through use of several proprietary neural network-based AI and data collection technologies that, real-time, harvest and analyze many millions of products from a large array of fashion vendors throughout the world. 

For questions, please contact:

Martin Hallander

About Norna

Norna is a Swedish leading applied Artificial Intelligence company that has developed several innovative AI solutions since 2018 to increase the profitability of customers, fashion currently being the main focus area. Norna is growing fast and today engages a manyfold team of skilled IT-developers and industry experts from several different countries and cultures. 

About Polarn O. Pyret

Polarn O. Pyret started in Sweden in 1976 with the desire to make comfortable, high-quality childrenswear. This means a play-friendly design, with no details that chafe or restrict movement, that can be washed again and again. Simply put – sustainable clothes that let children be children.

Norna AB

Office: City Stockholm. Vasagatan 15, Sweden


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