Oscar Jacobson selects Norna for advanced AI powered Business Intelligence.

Norna, a company specialized in AI powered external Business Intelligence, today announces that it has signed an agreement with Oscar Jacobson on the supply of the web-based tool Norna Analytics® for price and assortment comparisons within men’s fashion. The ambition is to jointly strengthen Oscar Jacobson’s position in certain product categories and to provide support with intelligence for strategic planning. 

Norna Analytics® is an advanced software that tracks any price and assortment change within any retail sector or geography and is used for in-season trading decisions as well as for strategic assortment and/or price planning. The solution is composed by several Norna proprietary and state-of-the-art AI cores, who mine and analyze visual and textual data at scale, to provide customers with unique insights and to increase their sales and profitability. 

“We are constantly developing our assortment and offering”, says Richard Woodbridge, CEO of Oscar Jacobson. “With Norna we have a new tool to ensure that we have a competitive offering to our business partners and end consumers. Also, as part of our overall digitalization, it is a step in the right direction to be able to use AI to analyze and draw conclusions based on large amounts of data”, finishes Richard Woodbridge. 

Martin Hallander, Chief Commercial Officer at Norna is happy that Norna has been given the trust to support Oscar Jacobson in assuring a continued commercial offering.” It´s important for most kinds of commercial decisions to systematically and frequently analyze external data to understand one’s market position. I am sure that the insights that Norna is able to generate will make a difference for Oscar Jacobson”, says Martin Hallander. 

For questions, please contact:

Martin Hallander, martin.hallander@norna.ai , or 

Richard Woodbridge richard.woodbridge@oscarjacobson.com , or visit:


About Norna

Norna is a Swedish leading applied Artificial Intelligence company that has developed several innovative AI solutions since 2018 to increase the profitability of customers, fashion currently being the main focus area. Norna is growing fast and today engages a manyfold team of skilled IT-developers and industry experts from several different countries and cultures. 

About Oscar Jacobsson

Oscar Jacobson was founded in 1903 and is one of Sweden’s most traditional menswear companies. High quality of design, fabrics and fit is combined with both a timeless elegance and an attractive fashion level for fashion conscious men of any age. The company has sales throughout the entire EU, with a centerpoint in Sweden and Norway. Sales is done through approximately 220 resellers, 10 self-owned physical flagship stores and four outlets in addition to the company’s own e-com channel. Oscar Jacobson is owned since 2018 by the family owned company Mellby Gård, who is a long term investor. 

Norna AB

City Stockholm. Vasagatan 15, Sweden

Facebook: https://www.facebook.com/norna.sthlm

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